Work shown was completed while I was a designer at Gallagher & Associates.
It’s open! Okay, old news. It opened well over a month ago, on March 6. I had also planned to post about the opening reception, but that was March 20, so — old news there as well. In any case, the reception was lovely, with Chinese food served and tinkling glassware and everyone dressed quite nicely.
Pacific Exchange: China & U.S. Mail is the second exhibit to be on view in the Postmasters Suite gallery at the Smithsonian National Postal Museum. From the exhibit website: Using mail and stamps, Pacific Exchange brings a human scale to Chinese–U.S. relations in three areas: commerce, culture, and community. The exhibit focuses on the 1860s to the 1970s, a time of extraordinary change in China. It also explores Chinese immigration to the United States, now home to four million Chinese Americans. (Thank you to James O'Donnell of the Smithsonian for the above photo.)
Upfront: I am a bit of a stamp nerd. I have a small collection of Olympics stamps, mostly international, from the 1960s and 1970s. (You have to focus when collecting stamps!) So I really enjoyed working on an exhibit about philately.
This was my swan song at Gallagher & Associates. I handled the design myself, from designing the exhibit’s visual concept to laying out production files for all of the graphics. I also designed the exhibit plan and artifact case layouts. Even though this is a small exhibit space, it had more than 100 artifacts, so making [nearly] everything fit comfortably was a bit of a challenge!
The design drawing above is an example of how a case layout looked during design development, and below are those same cases, made real:
Graphics were digital output mounted on sign blank, trimmed to edges, with a matte overlaminate. The wall-mounted and freestanding graphics were backed with 1/2" MDF painted Benjamin Moore “Bonfire” to match the primary exhibit red (Pantone 1795). The freestanding graphics had duplicate panels on either side of the mdf — a panel sandwich which was held in place by adjustable metal sign bases. The Smithsonian Office of Exhibits Central printed and built the graphic components. Blair Fabrication built the case furniture.
Most of the exhibit text is in English and Chinese, a design challenge I enjoyed. In the artifact case below, some of the artifacts were loans that had to be displayed flat. The other half of the plinth has a 15° rise to create a comfortable reading angle.
I arrived at the color palette after some research into significant colors in Chinese culture. I used red and gold as the dominant exhibit colors, with a deeper maroon red for accent. I used a third red, one with pink undertones — red, is the color of prosperity and good fortune, among other meanings — for the Commerce section of the exhibit; yellow, the color of heroism, for the Community section; and blue-green (or qing), to give a feeling of Chinese history and tradition, for the Culture section. I also drew distinctive vector patterns for each section.
The element that most people extol is the group of banners in the entrance. There are three individual banners and they’re more than 20 feet tall! EPI Colorspace printed and installed them. (Install photos here.) They were printed on “Brilliant Banner” 12 mil. polyester banner fabric. The fabric has a very subtle canvas texture that wasn’t what I originally intended — I wanted a silken look for the banners — but the color saturation and printing quality was so good that I went with EPI’s recommendation.
I also designed a few of the related print graphics: the exhibit catalogue, a postcard, and the invitation to the opening reception.
The exhibit has been well-received overall and I’m thrilled with how everything turned out. If you’re in DC between now and January 4, 2015, please check it out!
Post updated in January 2021 with minor text edits and additional photos. Broken links have been fixed. This post was originally published at theexhibitdesigner.com on 26 April 2014.