About a month or two back I visited the Museum of Sex in NY — an unfortunate time to visit, as they were in the midst of a renovation that closed off their main entrance and rerouted the visitor flow to a back stairwell coated with drywall dust and redolent with body odor. (Because of the construction? Just the usual aroma of the museum? Not sure. Moving on.)
On view during that time was Naked Ambition, an exhibition of Michael Grecco’s photographs taken at the AVN Awards in Las Vegas (the “Oscars of porn”). The photos and their accompanying text were from the Naked Ambition art book, and the videos on view were clips from the Naked Ambition documentary.
Within the exhibition and on the accompanying website (link no longer available), the entire undertaking is described as “an R rated look at an X rated industry.” I think that description is fitting. The exhibit (photos of porn stars) and certainly this museum (about sex) are not everyone’s cup of tea and if your sensibilities are easily offended, you will be offended. Subject matter aside, I thought the photography was quite good, and the subjects’ stories were interesting. And since this blog is foremost about exhibition design, I am now moving on, again.
Lowercase Helvetica Rounded for the title, and the script typeface used for the “nicknames” above the photographs gave the exhibition just a touch of kitschy punch without distracting from the photographs. Overall, the design was pretty understated.
The biography text was too small and the line lengths too long, which made them difficult to read. A nice touch on these is the way they were produced: the entire text box was printed on vinyl with the names cut from the black band so that the wall showed through. I liked that.
There was an issue with shadows. The photos were all spot-lit from above, and in some areas this caused the frames to cast deep shadows over the text. It’s important to consider how shadows will affect graphics and other objects on display.
In addition to Spotlight on the Permanent Collection, there was a third temporary exhibit: Action: Sex and the Moving Image. I liked the design of the graphics, reminiscent of marquees, especially when backlit — as were the secondary-level stories. Since the room was so dark, though, reading the larger primary-level stories was difficult. (They were vinyl applied to the wall.) The tabletop screens made good use of the gallery space.
Post updated in January 2021 with minor text edits. Broken links have been fixed. This post was originally published at theexhibitdesigner.com on 13 March 2010.