Work shown was completed while I was a designer at Gallagher & Associates.
To wrap up my series on the design, fabrication, and installation of the Franklin D. Roosevelt Museum, a close look at the first exhibition gallery.
The first gallery sets the stage for FDR’s presidency: the Great Depression. The focal point here is the neon-illuminated “FEAR” wall. Text is silkscreened onto the glass panels and rear-illuminated with LED pads. The red color comes from the custom “UMEMPLOYED” neon letters; the mural image in the back is a black and white photographic print.
The FEAR letters are applied to the rear of the glass. I wanted them to be translucent — to allow the mural image to show through and create depth — and also be as richly black as possible. The fabricators, Explus, provided a variety of production samples to try to achieve the effect I was after. Printing the letters on a transparent film and applying it to the glass, in particular, was unacceptable as I wanted a uniform transparency (no streaks, no dots).
Explus created a self-adhering vinyl by applying Sentinel OptiClear Adhesive to the face of the gel sheet (Rosco Cinegel Neutral Density N.9 Gel Extra Wide) and die-cutting it. I was happy, but the fabricators had some difficulty with cutting and applying the gel sheets. Their graphics manager told me that if they were to do something like this again they would use a standard window tint that has the application adhesive already on it. Here’s the sample:
Turning to the wall opposite:
The background mural is printed on DreamScape, as I mentioned in a previous post. Most of the murals in this museum were applied to backers, framed, and cleat-hung to the wall, but this particular one was applied directly to the wall and its edges captured with flat aluminum strips.
The framed graphics are digital prints with an overlaminate, mounted to sign blank. They were applied onsite to an MDF backer panel and aluminum frame. (The backer and frame are screwed to the exhibit wall; the graphic is applied with VHB tape.) Explus welded the frames’ corners before painting them, and that made a huge difference in the appearance of them. They are nicely finished and high-quality.
Post updated in January 2021 with minor text edits. Broken links have been fixed. This post was originally published at theexhibitdesigner.com on 25 June 2013.